Whole Formulas


Choose formulas packed with purpose.


Smart Ingredients

Ingredients designed by nature are inherently brilliant; each ingredient has a variety of complimentary nutrients that work together as a team—kind of like how Calcium, Magnesium and Vitamin D “need” each other. So we don’t try to isolate just one, but rather tap into all the nutrients that a natural extract, oil, butter or wax has to offer. We trust nature to provide the right mix. And we don’t just sprinkle in a dusting of natural ingredients; our formulas are packed with them. No fillers, no fluff, no false promises. If an ingredient doesn’t have a function, it doesn’t make it into our formula!


Multi-tasking Matters

Ingredients have multiple benefits. For example, some skincare products use a synthetic silicone to improve texture, but we use coconut oil—because in addition to its delightful texture, it’s also chock full of skin-friendly nutrients like fatty acids and antioxidants.


No Thanks!

We believe that animal testing and certain ingredients don’t help skin thrive. Our skin-friendly, life-friendly promise to you:

  • No animal testing
  • No propylene glycol, butylene glycol, polyisobutene, parabens, phthalates, petrolatum, DMDM hydantoin, sodium lauryl, sulfate, sodium laureth sulfate, mineral oil, paraffin, or synthetic sunscreens